Shiseido CNY 2021 campaign
Commissioned artworks for Shisedo campaign, packaging, products and marketing globally
For the Shisedo CNY campaign, the concept originated from Chinese calligraphy and the idea of beauty beginning 'from the first stroke.' The flowers are blossoming and blooming from the actual strokes of ink.
The artwork was being used on the brand campaign, animation, products and marketing material globally.
